---
title: "Measure AI Sentiment Shift"
description: "Before and after AI sentiment comparison, with model-level detail. Build this workflow with igeo.ai MCP."
url: "https://www.igeo.ai/it/mcp-use-cases/campaign-shift/"
language: "it"
---

[Indietro](https://www.igeo.ai/it/mcp-use-cases/)**Categoria**Analytics & monitoring

# Measure AI Sentiment Shift

Before and after AI sentiment comparison, with model-level detail.

[Collega igeo.ai MCP](https://www.igeo.ai/developers/)

**Ruolo principale**Brand Lead / CMO

## Cosa può fare questo caso d’uso per te

Brand tracking surveys take weeks to field and cost significant budget. The signal they return is a blended average of human perception across a sample audience, which is useful but slow. This gives you the AI search equivalent in minutes: before and after sentiment, the specific language shift model by model, which AI platforms responded to the campaign and which did not, and how competitors moved during the same window. It does not replace brand tracking. It complements it with a faster, more granular signal that is directly tied to what buyers hear when they use AI to research a purchase.

**Prompt**

Run /igeo\_campaign\_tracker using the igeo.ai MCP with \[campaign start date\] and \[campaign end date\] as parameters. This will pull our brand report for both periods and return: overall sentiment score for each period, the top keywords AI uses to describe our brand, visibility broken down by AI model, and share of voice vs. top 3 competitors. Then write a side-by-side comparison showing exactly what changed: whether AI language shifted toward our campaign messaging, which models responded most, and whether any competitor gained or lost ground during the same period. Export the side-by-side comparison to a Google Sheet. Post the headline numbers and key shifts to \[Slack channel\] as a campaign performance update.

## Casi d’uso correlati

Categoria Analytics & monitoring

### Misura lo shift di sentiment AI

Confronto before/after del sentiment, con dettaglio per modello.

[Vedi la guida di setup](https://www.igeo.ai/it/mcp-use-cases/campaign-shift/)

Categoria Analytics & monitoring

### Misura l’impatto campagna AI

Verifica se la campagna ha cambiato come l’AI descrive il tuo brand.

[Vedi la guida di setup](https://www.igeo.ai/it/mcp-use-cases/pr-impact/)

Categoria Analytics & monitoring

### Mappa globale della visibilità di brand AI

Visibilità del brand per paese in una mappa interattiva.

[Vedi la guida di setup](https://www.igeo.ai/it/mcp-use-cases/visibility-map/)

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Source: https://www.igeo.ai/it/mcp-use-cases/campaign-shift/

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