---
title: "Measure Campaign AI Impact"
description: "See whether your campaign changed how AI describes your brand. Build this workflow with igeo.ai MCP."
url: "https://www.igeo.ai/fr/mcp-use-cases/pr-impact/"
language: "fr"
---

[Retour](https://www.igeo.ai/fr/mcp-use-cases/)**Catégorie**Analytics & monitoring

# Measure Campaign AI Impact

See whether your campaign changed how AI describes your brand.

[Connecter igeo.ai MCP](https://www.igeo.ai/developers/)

**Rôle principal**PR Lead / CMO

## Ce que ce cas d’usage peut faire pour vous

Traditional campaign measurement tracks impressions, coverage volume, and sentiment in human-read media. None of that tells you whether AI now describes your brand differently. Did the outlets you pitched get cited by ChatGPT? Did your key message appear in Gemini answers? Did sentiment improve on the prompts your buyers are actually asking? This runs the before and after comparison against the only data that answers those questions directly. You get a clear, structured verdict: what changed, what did not, which publications registered in AI, and what still needs work to complete the narrative shift you were trying to make.

**Prompt**

Run /igeo\_campaign\_tracker using the igeo.ai MCP with \[campaign start date\] and \[campaign end date\] as parameters. This will return a before-and-after comparison covering: overall visibility change, sentiment score shift, changes in the keywords AI uses to describe our brand, and which new domains started appearing in the domain report after the campaign launched. Flag any sources that appeared for the first time post-campaign and check whether they align with the publications we targeted. Write a clear before and after summary I can include in a campaign report, with a plain-language verdict on whether the press coverage moved the needle in AI search. Post the before-and-after summary to \[Slack channel\] so the full team can see the campaign's AI impact.

## Cas d’usage associés

Catégorie Analytics & monitoring

### Mesurez l’impact campagne IA

Vérifiez si votre campagne a changé la façon dont l’IA décrit votre marque.

[Voir le guide d’installation](https://www.igeo.ai/fr/mcp-use-cases/pr-impact/)

Catégorie Analytics & monitoring

### Carte mondiale de visibilité de marque IA

Visibilité de marque par pays sous forme de carte interactive.

[Voir le guide d’installation](https://www.igeo.ai/fr/mcp-use-cases/visibility-map/)

Catégorie Analytics & monitoring

### Brief hebdomadaire de visibilité IA

Revue complète de la semaine AI search, sauvée dans Notion et postée sur Slack.

[Voir le guide d’installation](https://www.igeo.ai/fr/mcp-use-cases/weekly-briefing/)

---

Source: https://www.igeo.ai/fr/mcp-use-cases/pr-impact/

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