---
title: "Measure AI Sentiment Shift"
description: "Before and after AI sentiment comparison, with model-level detail. Build this workflow with igeo.ai MCP."
url: "https://www.igeo.ai/fr/mcp-use-cases/campaign-shift/"
language: "fr"
---

[Retour](https://www.igeo.ai/fr/mcp-use-cases/)**Catégorie**Analytics & monitoring

# Measure AI Sentiment Shift

Before and after AI sentiment comparison, with model-level detail.

[Connecter igeo.ai MCP](https://www.igeo.ai/developers/)

**Rôle principal**Brand Lead / CMO

## Ce que ce cas d’usage peut faire pour vous

Brand tracking surveys take weeks to field and cost significant budget. The signal they return is a blended average of human perception across a sample audience, which is useful but slow. This gives you the AI search equivalent in minutes: before and after sentiment, the specific language shift model by model, which AI platforms responded to the campaign and which did not, and how competitors moved during the same window. It does not replace brand tracking. It complements it with a faster, more granular signal that is directly tied to what buyers hear when they use AI to research a purchase.

**Prompt**

Run /igeo\_campaign\_tracker using the igeo.ai MCP with \[campaign start date\] and \[campaign end date\] as parameters. This will pull our brand report for both periods and return: overall sentiment score for each period, the top keywords AI uses to describe our brand, visibility broken down by AI model, and share of voice vs. top 3 competitors. Then write a side-by-side comparison showing exactly what changed: whether AI language shifted toward our campaign messaging, which models responded most, and whether any competitor gained or lost ground during the same period. Export the side-by-side comparison to a Google Sheet. Post the headline numbers and key shifts to \[Slack channel\] as a campaign performance update.

## Cas d’usage associés

Catégorie Analytics & monitoring

### Mesurez le shift de sentiment IA

Comparaison before/after du sentiment, avec détail par modèle.

[Voir le guide d’installation](https://www.igeo.ai/fr/mcp-use-cases/campaign-shift/)

Catégorie Analytics & monitoring

### Mesurez l’impact campagne IA

Vérifiez si votre campagne a changé la façon dont l’IA décrit votre marque.

[Voir le guide d’installation](https://www.igeo.ai/fr/mcp-use-cases/pr-impact/)

Catégorie Analytics & monitoring

### Carte mondiale de visibilité de marque IA

Visibilité de marque par pays sous forme de carte interactive.

[Voir le guide d’installation](https://www.igeo.ai/fr/mcp-use-cases/visibility-map/)

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Source: https://www.igeo.ai/fr/mcp-use-cases/campaign-shift/

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